Director of Communications
Release Date: IMMEDIATE
Step Up Cincinnati Challenge Launching April 2018
Three local nonprofits partner in innovative approach to neighborhood health improvement
CINCINNATI – Three local nonprofits are launching an employer walking challenge designed to accelerate neighborhood health improvement strategies across the region while activating employer wellness programs.
The go Vibrant Step Up Cincinnati Challenge, presented by Gen-H is a 30-day walking challenge coordinated by The Health Collaborative, go Vibrant, and the United Way of Greater Cincinnati.
Building on the success of the Step Up Cincinnati Challenge in 2016, The Health Collaborative once again partnered with United Way to collect “wagers” from employee teams during the fall 2017 campaign.
New this year, The Health Collaborative also partnered with go Vibrant, which coordinates the annual neighborhood Million Step Challenge, to present a user interface that seamlessly integrates step counts from wearable technology to the website. Steps will be tracked and logged via fitness device, free app or smartphone, or company health portal and linked to the go Vibrant portal. The aggregate steps will then be reported on the Challenge website, where a real-time leaderboard will be available during the challenge, as well as news and events, community walking routes, and promotion materials for employers to share with employees before and during the challenge.
The wager, or entry fee, is staked to the challenge based on the size of the participating organization. The teams with the highest average steps per participant rake the pot to have the proceeds donated in their name to Gen-H and go Vibrant to support their neighborhood health improvement strategies.
The winners (organizations with less than 1,000 employees, and those with more than1,000 employees) will then be recognized at the Cincinnati Business Courier’s Healthiest Employers celebration in early May 2018.
The 30-day walking challenge will run from April 1 through April 30, 2018. The list of current Step Up Cincinnati Challengers includes:
Cincinnati USA Regional Chamber
The Episcopal Church of the Redeemer
Fifth Third Bank
The Health Collaborative
London Computer Systems
Ohio National Financial Services
YMCA of Greater Cincinnati
“The health of our community is a shared asset,” says Craig Brammer, CEO, The Health Collaborative. “Its value is determined by how much we invest in it. This Challenge does just that: investing in the communities while challenging our local employees to step towards healthier behaviors.”
“With engagement from our region’s employers, we become better positioned to achieve our vision for a stronger, healthier community, putting us steps closer to achieving the United Way Bold Goals through the community’s Gen-H health agenda and go Vibrant’s neighborhood health initiatives,” said Rob Reifsnyder, President & CEO, United Way of Greater Cincinnati.
“At go Vibrant our mission is to make active living irresistible in Greater Cincinnati,” said Laura Chrysler, Executive Director, go Vibrant. “We are excited to bring another step challenge to our community – this time, activating our local organizations as leaders in active living while fostering healthy competition amongst area employers.”
About The Health Collaborative:
The Health Collaborative is a Cincinnati-based nonprofit leading data-driven improvement initiatives that result in healthier people, better care, and lower costs. Serving Greater Cincinnati, Northern Kentucky, and Southeast Indiana, THC works with those who provide care, pay for care, and receive care, to find mutual solutions to healthcare’s most challenging problems. For more information about The Health Collaborative, visit healthcollab.org.
About go Vibrant:
Based in Cincinnati, go Vibrant brings walking routes, digital content, and unique, irresistible experiences through creation of the largest network of urban walking routes in the country. go Vibrant Walking Routes are created in collaboration with the neighborhoods themselves and are marked with signs throughout neighborhoods in Avondale, Clifton, Covington, Delhi, Downtown, East Walnut Hills, Golf Manor, Madisonville, Mt. Washington, Mt. Adams, Newport, Northside, Pleasant Ridge, Walnut Hills, and several other neighborhoods are in the works for expansion. http://govibrant.org/
About the United Way of Greater Cincinnati:
United Way believes in creating a community where everyone has an opportunity to thrive. United Way fights for the health, education, and financial stability of every person in our community. United Way annually improves the lives of more than 365,000 people across 10 counties in Ohio, Kentucky and Indiana. Live United. www.uwgc.org