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Symposium on the Brand Image of Nursing 2022

October 16 - October 18

XU Cintas Center

Explore ways to consistently integrate, communicate, advocate, and transform the brand image “All Nurses are Leaders!”

Purpose of the Symposium: To explore ways to consistently integrate, communicate, advocate, and transform the brand image All Nurses are Leaders within and across nursing practice, education, research, advocacy, technology/innovation, professional associations, policy/regulation, and throughout the public domain.

Recent research findings indicate a significant gap exists between how nurses perceive their profession currently versus how they would like to be perceived. Brand position statements most frequently selected as descriptive of nursing focused on themes of “caring” and “patient centeredness”; however, “nurses as leaders in practice, education, and research” was chosen as the “most desired” brand position for the nursing profession (p=0.01) (Godsey & Hayes, 2018).

SYMPOSIUM OBJECTIVES

  • Compare and contrast innovative ways to integrate, communicate, advocate, and transform the brand image All Nurses are Leaders at state, national, and international levels.
  • Recognize sources of knowledge for brand theory, marketing strategies, and branding techniques that support All Nurses are Leaders as the consistent brand image for the nursing profession.
  • Design communication strategies that advance the brand image All Nurses are Leaders across all corners of the nursing profession and throughout the public domain.
  • Apply principles of brand theory in the redesign of a nurse leader brand image that supports nursing recruitment, retention, and professional self-actualization.

TARGET AUDIENCE

  • Nurses in state, national, and international nursing organizations
  • Nurses in all practice settings
  • Nurses who teach or conduct research
  • Nurses in technology, innovation, policy/regulation, and advocacy environments
  • Interprofessional experts in strategic marketing and branding

CONTINUING EDUCATION

  • Application for Continuing Education (CE) credit through the Ohio Board of Nursing is in process.
  • Invited presenters will be required to provide an assessment of learner needs, 3 expected outcomes, a resume or vita, professional headshot photo, and a completed Conflict of Interest form.

Details

Start:
October 16
End:
October 18
Event Category:
Event Tags:
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https://www.brandimageofnursing.com/

Organizer

Xavier University Williams College of Business
Email:
info@brandimageofnursing.com
View Organizer Website

Venue

Cintas Center
1624 Herald Avenue
Cincinnati, OH 45207 US
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