Gen-H celebrates making healthy choices where we live, work and play, but when many of us spend more than 40 hours a week in an office or on the job, factors such as time, distance, cost, convenience, and transportation can make it difficult to get serious about health. Not true at Fifth Third Bank.

The Health Collaborative is recognizing the Fifth Third Bank Benefits Team as a finalist for the Gen-H Award, as part of the 2017 Inspire | Healthcare dinner and awards celebration planned for November 1 at downtown Cincinnati’s Renaissance Hotel. The purpose of the Gen-H Award is to recognize an individual, team, or organization that has demonstrated progress on the Gen-H goal of making the healthier choice also being the easy choice, when it comes to deciding on where to live, work, learn, or play. Gen-H, or “The Health Generation,” means all of us working together to make health and healthcare a value we share in Greater Cincinnati and Northern Kentucky.

Culture of health
Fifth Third Bank is committed to encouraging a culture of health for its 18,500 employees. It starts peer to peer. There are over 300 trained wellness champions across the company encouraging others to meet their own health goals through leadership, enthusiasm and camaraderie. Walking meetings are encouraged, treadmill desks and other active workspace trends are making their way into company locations. The Bank also offers discounted gym memberships. To make preventive care easier, the Bank holds flu shot clinics, on-site biometric screenings, skin checks, mobile mammography and blood drives at the larger locations.

Step it up and eat right
One popular way for employees to get involved is by stepping up during periodic step challenges. These fun competitions get employees moving and support the community. From the past two challenges, Fifth Third employees recorded more than 948 million steps and in exchange, the company donated more than $170,000 to Stand Up To Cancer.

After encouraging employees to work up an appetite, it only makes sense to follow up with a healthy plate. Fifth Third locations with on-site cafeterias offer a variety of healthy menu options, as well as vending machines that highlight healthier choices. And “Attention Wal-Mart Shoppers,” employees enjoy 5 percent to 50 percent instant savings on healthier food items purchased at Wal-Mart. For those looking for a structured weight loss program, The Bank offers a discount rate for Weight Watchers.

Incentives and benefits
Naturally, a financial institution knows incentives that impact a person’s wallet attract a certain attention. Fifth Third employees can earn up to $1,800 in Wellness Rewards. Points are earned for participation in a wide variety of wellness activities, preventive medical exams, and educational offerings.

Having health benefits is important, but so is knowing how to use them. For those enrolled in the company medical plan, a cost and quality tool called Castlight helps employees make good choices about their care and “Alex” powered by JellyVision provides an engaging and interactive way for employees to understand their benefit. Employees have come a long way in understanding the types of plans available with over 60 percent of those enrolled now selecting consumer-driven plans.

Since total wellness includes reducing stress, other classes and benefits expand the definition of health. A financial wellness program helps employees with one of the biggest stressors, money, and an innovative maternity concierge program with four-weeks-paid parental leave helps with that other stressor, children.

Meet the Fifth Third Bank Employee Benefits team

  • Maureen Balent, Director
  • Joy Byrwa, Manager
  • Amy Donovan, Senior Benefits Analyst
  • Kristin Kalan, Senior Benefits Analyst

Please join The Health Collaborative in congratulating Gen-H award finalists, the Fifth Third Bank Benefits team, for its comprehensive approach to employee wellness and support of the “Triple Aim” of healthier people, better care, and lower costs.

About Inspire | Healthcare:
Inspire | Healthcare is the Greater Cincinnati and Northern Kentucky region’s premier annual healthcare event and awards celebration. The awards seek to recognize innovations by individuals, teams, and/or organizations in the areas of informatics, quality improvement, and population health. Other awards given annually include the Inspire Champion Award and the Hoxworth Blood Drive Awards, with separate nomination and judging processes. For more information about Inspire | Healthcare, visit

About The Health Collaborative:
The Health Collaborative strives to lead data-driven improvement initiatives that result in healthier people, better care, and smarter spending. Based in Cincinnati, we work with those who provide care, pay for care, and receive care, to find mutual solutions to healthcare’s most challenging problems. For more information about The Health Collaborative, visit