Fifth Third Bank and YMCA take top prizes in innovative approach to workplace health improvement

CINCINNATI – Fifth Third Bank and YMCA took top step challenge prizes in two categories: for organizations with more than 1,000 employees, and those with less than 1,000 employees, respectively. Overall more than 4 million steps (or 219,000 miles) were taken by 3200 people from 14 local organizations during the month of April in the second annual Step Up Cincinnati Challenge. Winners were recognized at the Cincinnati Business Courier’s Healthiest Employers celebration on May 1, 2018 – see photos here.

The go Vibrant walking challenge, presented by Gen-H, is designed to accelerate neighborhood health improvement strategies across the region while activating and enhancing employer wellness programs. The 30-day walking challenge coordinated by The Health Collaborative, go Vibrant, and the United Way of Greater Cincinnati raised $68,000 which will be donated in the winners’ names to Gen-H and go Vibrant, supporting their neighborhood health improvement strategies.

The Health Collaborative also partnered with go Vibrant, which coordinates the annual neighborhood-focused Million Step Challenge, to present a digital user interface that seamlessly integrates step counts from wearable technology to the website. Steps were tracked and logged via fitness device, free app, smartphone, or company health portal and linked to the go Vibrant portal. The aggregate steps were reported on the Challenge website with a real-time leaderboard.

“With 16 different companies from various industries and varying sizes, we were so pleased with the turnout and steps logged over only a 30-day period,” shares Laura Chrysler, Executive Director, go Vibrant. “With your support, Gen-H and go Vibrant launched the inaugural app for the Step Up Challenge, and these Step Challenges and Employer support have contributed to the overall fitness of our city. Congratulations, the dedication to your employees’ health and wellness initiatives are clearly moving the needle.”

“The key to winning is our culture of wellness!” says Olivia Dynes, HR Specialist, Benefits, Fifth Third Bank. “Fifth Third is very proud of the culture of wellness that we have created to encourage our employees that it’s okay to step away from work and take a walk if you need to. We’ve created the type of environment that has made it convenient to develop healthy behaviors and stick to them. We were also fortunate to be able to use our own wellness platform that our employees were already using for logging workouts and steps.”

“Of course the Y would participate in Step Up!” said YMCA of Greater Cincinnati President and CEO Jorge Perez. “Not just because walking is good for you. In fact, along with helping us achieve fitness goals, this program helped us strengthen our friendships and reminded us of the power that comes when we work together toward one goal. We call this belonging, and it’s what the Y does to support the foundation of our community.”

“Ohio National is committed to developing and supporting a wellness and benefits program, which aids in a lifelong journey that enhances the lives of each of our associates in our key areas of Health, Social, Financial, Community and Career. The Step Up challenge helps motivate our associates to move more while supporting a good cause.  Health and Community are two key areas the Ohio National wellness team encourages our associates to focus on – offering a challenge that supports both is very appealing,” shares Emily Davis, CEBS
Manager, Corporate Wellness and Community Engagement, Ohio National Financial Services.

“We are excited to get involved in activities that support our community and our clients. Step Up is a great way to give back and get the team re-energized about our wellness program,” says Revae Embs, GBBN.

Step Up returns in spring 2019. For updates on the next challenge and more information on health and wellness initiatives sign up for our personalized news via the link on our website:


About The Health Collaborative:
The Health Collaborative is a Cincinnati-based nonprofit leading data-driven improvement initiatives that result in healthier people, better care, and lower costs. Serving Greater Cincinnati, Northern Kentucky, and Southeast Indiana, THC works with those who provide care, pay for care, and receive care, to find mutual solutions to healthcare’s most challenging problems. For more information about The Health Collaborative, visit

About go Vibrant:
Based in Cincinnati, go Vibrant brings walking routes, digital content, and unique, irresistible experiences through creation of the largest network of urban walking routes in the country. go Vibrant Walking Routes are created in collaboration with the neighborhoods themselves and are marked with signs throughout neighborhoods in Avondale, Clifton, Covington, Delhi, Downtown, East Walnut Hills, Golf Manor, Madisonville, Mt. Washington, Mt. Adams, Newport, Northside, Pleasant Ridge, Walnut Hills, and several other neighborhoods are in the works for expansion.

About the United Way of Greater Cincinnati:
United Way believes in creating a community where everyone has an opportunity to thrive. United Way fights for the health, education, and financial stability of every person in our community. United Way annually improves the lives of more than 365,000 people across 10 counties in Ohio, Kentucky and Indiana. Live United.