(CINCINNATI; November 19, 2020) – One hundred of the nation’s top health care systems, representing thousands of hospitals in communities across the U.S., including Bon Secours Mercy Health, parent organization of Mercy Health – Cincinnati, Cincinnati Children’s Hospital Medical Center, St. Elizabeth Healthcare, The Christ Hospital Health Network, TriHealth and UC Health, have come together with an urgent plea for all Americans – mask up, because wearing a face mask is our best chance at slowing the surging COVID-19 pandemic now.

More than 11.5 million Americans have tested positive for the virus – including an additional one million in just the past week – leading to nearly 250,000 deaths. The current trends are daunting and frightening. If the nation stays on its current course, hospital leaders are increasingly concerned that more health care facilities will be overwhelmed as shortages of healthy caregivers make it difficult to handle a rapidly increasing number of patients. Unfortunately, this is already happening in parts of our country.

 

The next several months will be critical. Though there has been positive news about vaccine development, no one knows when those vaccines will be ready for widespread use. In the meantime, everyone must remain vigilant, take precautions and follow public health orders. The country has reached a tipping point. The power to do what is right is now in the hands of everyone everywhere.

 

Beginning today, a public service message will run in The New York Times, USA Today, The Wall Street Journal, The Washington Post and The Los Angeles Times. Additionally, hospitals and health systems across the country will continue to unite to share these messages regionally. The message reads: “As the top nationally ranked hospitals, we know it’s tough that we all need to do our part and keep wearing masks. But here’s what we also know: The science has not changed. Masks slow the spread of COVID-19. So, please join us as we all embrace this simple ask: Wear. Care. Share with #MaskUp. Together, wearing is caring. And together, we are saving lives.”

In an effort to reach a broader audience, the public service effort will also include messages on digital platforms, social media, online information, links to vital health resources and more. Combining resources demonstrates that these health organizations are working together, will accomplish this today and will get through this together.

 

The U.S. Centers for Disease Control and Prevention points to recent studies that have shown face masks successfully limit spread of the COVID-19 virus. Wearing face masks protect in key ways: by protecting the wearer against inhalation of harmful pathogens and particulates and by preventing exposure of those around the wearer.

 

In addition to masking, the CDC suggests that everyone minimize the number of non-household contacts, maintain a physical distance of at least six feet, and limit the amount of time around others, especially while indoors and in poorly ventilated areas. For further information about masking guidelines – how to choose a mask, how to properly wear a mask – visit the CDC website.

 

www.everymaskup.com is a collaboration of 100 leading health systems representing thousands of hospitals across the U.S. joining together to create messages for the betterment of communities they serve. The impetus for this, and other public service campaigns to follow, came from a group of health care marketing and communications executives meeting for a decade and reengaged weekly since the COVID-19 pandemic began. The goal is to share knowledge and experience, best practices, strategies and resources- knowing they can accomplish more together. Founded and led by Rhoda Weiss, Ph.D., Los Angeles-based national health care leader and consultant, the expanded coalition is partnering with Cleveland Clinic Chief Marketing and Communications Officer Paul Matsen and his team for this effort. Additionally, hospitals and health systems on a regional basis continue to come together to send messages like these of prevention and safety, hope and healing, life and death, care and caring.                                        

 

The following hospitals and health systems are helping to spread this message across the country:

 

AdventHealth

Adventist Health

Allegheny Health Network

Atrium Health

Avera Health

Banner Health

Baptist Health Northeast Florida

Baylor Scott & White Health

Baystate Health

BJC HealthCare

Bon Secours Mercy Health

Boston Children’s Hospital

Cedars-Sinai

Children’s Hospital Los Angeles

Children’s Hospital of Philadelphia

Children’s Hospital of Orange County

Children’s National Hospital

ChristianaCare

Cincinnati Children’s Hospital Medical Center

City of Hope

Cleveland Clinic

CommonSpirit Health

Community Health Systems

Cooper University Health Care

Dana-Farber Cancer Institute

Dartmouth-Hitchcock Health

Duke Health

Emory Healthcare

Geisinger

Hackensack Meridian Health

HCA Healthcare

Inspira Health

Intermountain Healthcare

Jefferson Health

Johns Hopkins Medicine

Kaiser Permanente

Keck Medicine of USC

LifePoint Health

Mass General Brigham

Mayo Clinic

MedStar Health

Memorial Hermann

Memorial Sloan Kettering Cancer Center

MemorialCare (Southern California)

Mercy

Michigan Medicine

Mount Sinai Health System

National Jewish Health

Nationwide Children’s Hospital

Nebraska Medicine 

Nemours Children’s Health System

NewYork-Presbyterian

Northwell Health

Northwestern Medicine

Norton Healthcare

Ochsner Health

OhioHealth

Oregon Health & Science University

OSF HealthCare

OU Health

PeaceHealth

Penn Medicine

Penn State Health

Providence

Renown Health

Roswell Park Comprehensive Cancer Center

Rush University System for Health

RWJ Barnabas Health

Saint Luke’s Health System (Kansas City, MO)

SCL Health

Scripps Health

Sharp HealthCare

Southwestern Health Resources

SSM Health

St. Elizabeth Healthcare

St. Jude Children’s Research Hospital

St. Luke’s Hospital (St. Louis)

Stanford Health Care

Sutter Health

Temple Health

Texas Health Resources

The Christ Hospital Health Network

The Ohio State University Wexner Medical Center

The University of Texas MD Anderson Cancer Center

ThedaCare

TriHealth (Cincinnati)

Trinity Health

UC Davis Health

UCHealth

UC Health (Cincinnati)

UC San Diego Health

UChicago Medicine

UCI Health

UCLA Health

UCSF Health

UNC Health

University of California Health

University Hospitals (Cleveland)

University of Iowa Health Care

Virtua Health

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